Pippi Longstocking
Pippi Longstocking – a role model for young and old!
No one is like Pippi, and no one is like your child! Pippi teaches us to be brave, curious and believe in ourselves – qualities we all want to pass on to the next generation.
Pippi Longstocking turns 80!
"Those who are very strong must also be very kind." – important words to carry with us. In 2025 we celebrate the world's most beloved superhero, a role model who shows that strength is not just about muscles but also about standing up for others, thinking freely and daring to be yourself.
As a parent, you want to give your child self-confidence, consideration and courage to face the world just like Pippi does – in their own way, without fear of being different. During the anniversary year, we celebrate Pippi's power and hope to inspire more people to support children's strength, creativity and kindness – every day.
